Royal Coach History. Since 1960!


In the year 1960 founder Joanne Smith and husband purchased their very first 37 passenger motor coach, operating a commuter service from Fremont to Lockheed Missiles and Space Company in Sunnyvale. After running successful commuter services, two years later, they decided to transition into the charter bus business and the birth of Smith Charter Service.

With the dramatic growth of the Bay Area came the growth of Smith Charter Service. In late 1970 Joanne Smith changed the company name to Royal Coach Tours a title that would convey to its clients the type of service which her company offered, the first class Royal treatment. With the successful business practices and operations of Royal Coach Tours, the torch was passed to her two children Sandy Allen and Dan Smith, together building growth and introducing the charter bus industry with a new level of service.

San Francisco Bound…


Royal Coach is SPAB Certified For Safety

Royal Coach Tours

School Pupil Activity Bus

At Royal Coach Tours, we understand the importance and value of school sponsored events such as Grad Nites, Proms, Sporting Events, and Field Trips. To our children these events are lasting memories carried well beyond adult hood, which is why we take the care and provide only the highest level of service for all school bus charters.


We are certified

When transporting students on school sanctioned events your charter bus provider must have proper certification also known as SPAB (School Pupil Activity Bus) which is regulated by the California Highway Patrol (CHP). The annual SPAB certification inspections are to insure safe charter bus service practices.

Royal Coach Tours, for decades has maintained a flawless SPAB track record from the CHP. Safety is not something we understand, it’s our culture.
DisneyLand Grand Nite


If you’ve booked a charter bus for your schools Grand Nite trip to Disneyland in Anaheim you probably already know to book early and book fast. The reason being is the demand is always higher than the supply during these times, and this goes for everyone in the local charter bus service industry. We recommend you book your Grand Nite events as early in advance as possible, so you are not stuck without one, or worse, booking with a substandard charter bus company.

Are you ready for some football??

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We are getting close to Raiders Football! Take a look at this sneak peek video of the Raiders training camp. Royal Coach is the official transportation provider for the Oakland Raiders.

An oldie but goodie!


Last Sabercats game of the season this Saturday!


Check out the schedule here. Make a day of it with Royal Coach!

Royal Coach Tours and Mountain Winery make a great combo

Get your tickets to a Mountain Winery concert and let Royal Coach take you there in style! Take a look at the Beach Boys at the Mountain Winery in 2013. 

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An Insider Pages Royal Coach Review

Erin Dogherty says”

“One of the other teachers recommended Royal Coach Tours for my class outing this year. It’s a  huge responsibility taking 35 boisterous kids so you need a reliable coach operator. I spoke to one of their tour assistants who was so very helpful. She suggested a 38 passenger Deluxe coach which was just perfect. It arrived bang on time with a driver who didn’t mind the noise and had all the patience in the world. The coach had all the comfort features we needed and heaps of space. Royal Coach Tours gave us a truly memorable experience. I’ll always use them again.”

Thanks Erin for the kind words!